Innovation has always been more than a goal for Drylock: it’s part of our DNA. Today, we’re proud to unveil a breakthrough in packaging: a new, patented nonwoven packaging solution.
Our mission? To showcase our products’ exceptional softness before the packaging is even opened.
And this new packaging does exactly that. It visually and physically reflects the softness of the product inside, creating an instant connection with consumers right there on the shelf.
Alongside innovation, sustainability is a cornerstone of everything we do. That’s why this packaging is not only tactilely impressive; it’s also environmentally responsible. Made from a single, recyclable material containing recycled content, it ensures full recyclability while maintaining the robust protection our products require.
The new solution is the result of a unique collaboration between our in-house experts, leading packaging suppliers, and dedicated material innovators. It came to life through a close partnership with one of our forward-looking customers, the major Belgian retail chain Colruyt. In-store, it received highly positive feedback from both retail teams and end consumers.
Some of the reactions included:
- “I was very pleasantly surprised by the renewed packaging. Well done! I hope to see more of this in the future instead of plastic packaging.”
- “I think it gives a visual impression of what the diaper itself looks like.”
- “Nice, it gives an idea of the softness of the diaper itself!”
Feedback like this confirms that this is more than just a new pack—it’s a new way of expressing product value and brand promise.
This breakthrough marks another proud milestone in Drylock’s ongoing journey to innovate to protect. From cutting-edge product design to smarter materials, we believe progress comes from reimagining every detail. With each advancement, we move closer to a future where performance, sustainability, and consumer experience go hand in hand.
